The law of simplicity. It is associated with Occam’s razor, which states that when presented with competing hypotheses, one should select the solution with the fewest assumptions. The idea was first proposed by Gulielmus Occamus — /gu.ˈli.el.mus ˈɔk.ka.mus/ (goo-lee-EL-moos AWK-ka-moos) William of Ockham.